Dado is considered as one of the most prominent Italian writers. Alessandro Ferri alias Dado (born 1975) is characterized by a strong theoretical approach to his expressive means: as can be seen from his written research entitled The Theory of writing. The style according to Dado, 2016 intending the writing both artistic discipline and poetry of the street.
His sign is recognizable for the personal style that he utilizes, labyrinthine geometric solids and sinuous bands intertwined together, of which proportions are based on the harmonious spatial relationship of the golden ratio. Dado continues his artistic journey, creating new narrations tied to philosophy, theoretical and formal concepts of writing and poetry of the street by the continuous research and evolution of his own style, developing new ideas and experimenting different materials.