Pref is a graffiti artist and designer from London UK. He first began painting graffiti in 1994. He studied Design Communication at Chelsea College of Art and now works as a graphic designer, running a small design studio in West London.
Working with typography, his artwork and his graffiti both explore different ways to layer letters, words and phrases.
Prefs work has an interactive element. By using simple letterforms he aims to have an appeal beyond the graffiti world, inviting everyone to get involved to decipher a hidden message or meaning.